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Find Clients Who Fit
Jackson recommends sifting through potential clients until you connect with the right people.


QR: Who started your company?
DJ: David Jackson.

QR: When and how did you choose this career?
DJ:Started in construction as a carpenter in 1978.

QR: What did you do before becoming a remodeler?
DJ: Siding, framing, concrete and shotcrete, swimming pool builder, interior trim, construction superintendent and custom home builder.

QR: What motivates you every day?
DJ: I get to do what I have always wanted to do—build and renovate homes. I get to work with my son to build and grow this company.

QR: What does being part of NAHB Remodelers mean to you?
DJ: We think it is important to know your market and your contemporaries/competitors. Most builders and remodelers I know are very much like us. We share information, refer work, share subcontractor trades and learn from each other. The NAHB and local HBA remodeler and builder programs allow us to make the choice to be leaders in our industry. I am sure that it is helpful to each of our team members to learn more than others learn on their own by being a part of the HBA.

QR: Is your current focus as a remodeler on more growth or steady revenue at greater profitability?
DJ:Our focus as remodelers is to augment our new home construction revenue with renovation projects that have a shorter timeline. In addition to the five-to-ten new housing units we create every year, we undertake two to three major renovations ($350,000 or more). Many of these projects are for existing or past clients. Also, keeping our remodeling skills sharp enables us to do dozens of smaller home modifications for our local nonprofit, the Home Builders Foundation. In conjunction with many other builders, material suppliers and local remodelers, our foundation regularly completes over 75 projects at no cost to the recipient families. This allows many individuals and families with special needs to stay in their homes longer and live more independent lives. Our work with the Home Builders Foundation continues to be a primary focus for our remodeling efforts.

QR: What is your No. 1 source of leads right now, and why is it working?
DJ:Referrals, referrals, referrals.

QR: What is the most unusual project your company has completed?
DJ:The period-sensitive renovation of a 1800s castle in Denver.

QR: Where do you go to look for solutions and ideas for your business?
DJ:We use the network we have established through the HBA. It provides education, networking opportunities and a wealth of resources for us. We are currently interviewing to join the Builder 20 Club program through the NAHB to further develop that resource network.

QR: How has the remodeling profession changed since you've been involved?
DJ:Mostly the change has been in the clients. They are all internet savvy, and they learn from misinformation on the web to have incorrect expectations relative to timing, cost, complexity and difficulty of projects. I spend lots of time sifting through potential clients that are just looking for a good deal to find those who truly are quality conscious and are willing to have work done right.

QR: What is the best advice you've received in your career?
DJ:Sometimes it is more important to know which jobs or customers to avoid and not work with. If you have red flags, pay attention to them. Don't be afraid to pass on a customer even if you need the revenue.

QR: Is there anything else you'd like to mention about career accomplishments?
DJ:Two guiding principles that keep us focused: The customer is always No. 1—without the customer, we have no business. And do the right thing, even if it hurts.

Read the complete interview at:




Delays grow for people wanting permits
to 'scrape and build' new homes


DENVER — Right now people wanting to buy a property—with house intact—are being told if they plan to scrape the home to build new, the wait for a permit could be up to three months due to all the construction activity in the city.

"We have projects ready to go, but with the backlog, it makes it tough to project how long it will take to begin the process," said Dave Jackson of Jackson Design Builds in Centennial. "When the market took a hit in 2011, the city only issued some 92 permits, but last year we saw the number climb to 373, but with inspectors so busy, projects are on hold."

In almost every neighborhood there are scrapes and pop-top projects underway, in spite of the backlogs. Many are simply taking tops off and using the old first floor, to take advantage of tax breaks in some cases. But, others have bought a property, then taken homes down, getting ready to build new.

"When people rebuild from the ground up, they need to make the home worth at least a million to balance the finances out, a costly proposition but one that will allow them to live in one of Denver's historic old neighborhoods," said Jackson.

Best way to go, check with a realtor or developer to make sure you won't lose money on your project before spending any money.




High-end home prices keep rising


When David Jackson started construction on the high-end duplex in Washington Park a year ago, he knew the market was strong and the units would sell quickly.

Just how quickly the "paired-home" development — where each unit was priced at just under $900,000 — surprised even Jackson, who has been building homes in the Denver area since the 1990s.

"When we started construction, we had looked hard at the market and expected given the supply and demand that we would sell them within 30 to 60 days," said Jackson, principal of Jackson Design + Build.

That would be considerably faster than in a "normal" market when they likely would take 90 days to put under contract.

"Even in a normal market, sales in Washington Park are always pretty brisk," Jackson said.

Instead, both of the units at 611 S. Clarkson St. and 615 S. Clarkson St., with 2,877-square-feet of finished space and 1,000-square-foot unfinished basements, were under contract in less than two weeks after hitting the market.

The buyers, one downsizing from a big home in Cherry Hills Village, and the other moving from Miami, closed on the homes last month.

There was a good reason why they sold so fast.

"I had never seen the available inventory go to zero before in Wash Park," Jackson said.

He thinks they may have even been able to sell them for more than $900,000 each, given that 200 to 250 people attended the open house on Valentine's Day weekend.

"We had buyers lined up to buy them," Jackson said.

"We just accepted the first full-price offers we received," Jackson said. "We didn't want to be greedy."

Jackson said his sales activity illustrates what is happening in the Denver-area market.

"The market is hot and prices just keep escalating," Jackson said.

He doesn't see that changing any time soon.

David Jackson builds higher-end homes, but says construction defect litigation reform is needed to bring more affordable condos to the Denver market.

David Jackson builds higher-end homes, but says construction defect litigation reform is needed to bring more affordable condos to the Denver market.

"As long as interest rates stay low and the economy remains strong, prices are just going to keep escalating," he said.

And that's not all good.

"There is nothing available at the lower end and that is not healthy," said Jackson, whose next project will be to build five towhomes with 1,600 square feet each and rooftop decks in Sloan's Lake. Units will be priced in the $400,000s.

Numbers game

The numbers back him up.

Late last week, Realtor Anthony Rael crunched "real time" numbers and found that there were 4,566 homes on the market in the six-county area.

Of those, only 469 were priced below $300,000.

And 2,366, or 51.8 percent of all of the homes on the market, were priced above $500,000.

A total of 1,254 homes, or about 27 percent, were priced above $750,000.

"I think it is staggering," said Rael, a broker with RE/MAX Alliance. He also is chairman of the Market Trends Committee for the Denver Metro Association of Realtors, although his latest statistical analysis was not part his volunteer work at DMAR.

"Everywhere I go, all Realtors can talk about is the shortage of homes at the lower end and how competitive it is," Rael said.

"It is just a blood bath," Rael said, with people in some cases offering as much as $50,000 above the asking price and still losing out.

It is especially hard on the first-time homebuyer with enough money to make a 5 percent to 10 percent down payment, who frequently find themselves competing against all-cash offers.

The market is so fierce that Rael said some buyers are even buying homes far above the appraisal price.

"There is even a new phrase out there called "seller protection," Rael said. Seller protection is when the buyer agrees to pay a certain amount above the appraised price.

"I don't know why the seller needs protection, when he already is selling it at a price that is at the top of the market " Rael said.

In any case, six months from now, homes selling today at above the appraised value will serve as comps, he noted.

"Homes selling today will be raising the bar," Rael said.

However, it is not as dire as it seems, he said.

"It's only really bad if you are making a lateral move," Rael said.

"There is a lot of opportunity right now if you are selling a home in the $250,000 to $350,000 range and are moving into a $500,000 or $600,000 home," Rael said.

The market for luxury homes in the $1 million range is extremely strong, but there is more supply and in some cases to even the ability to negotiate, for homes in the $500,000 to $750,000 price range, he said.

And people who bought a few years ago are sitting on a ton of equity, he said, allowing them to buy a bigger home than they ever imagined.

Last week, for example, he sold a home in Wheat Ridge for a client who had purchased the short-sale property about three year ago for $120,000.

"He's going to clear about $90,000," when it closes, Rael said.

Jackson: Construction defect reform crucial

Although he builds expensive homes, Jackson said it is not good for a market to be so high-end heavy.

"We are certainly at the point where there is a big part of the market that is under-served," Jacksons said.

"There are just no starter homes out there," Jackson said. "That is why we are seeing so many people renting, because there is nothing out there they can afford to buy."

That won't change unless the state legislature reforms the construction defect law, which makes it easy to sue developers, he said.

Senate Bill 177, which would have made it more difficult for HOAs to sue developers for alleged construction defects, died on Monday.

That is a shame, according to Jackson.

"I would love to build affordable, for-sale condos, but I can't risk losing everything in a lawsuit," Jackson said.

He said there is little risk of being sued by building fee-simple townhomes, in places like Sloan's Lake and Washington Park.

Jackson also builds homes from time to time in the suburbs, even though the demand is not nearly as strong for homes in the outskirts of Denver as it is in core, urban neighborhoods.

Why not just build infill homes in Denver?

"There's no land available," Jackson said. "It's really hard to find entitled land in Denver."

And like a homebuyer, he is facing plenty of competition for dirt. Only the competition is coming from other builders, not consumers.

"You have to fight for every parcel," Jackson said, which just drives up the price.

That, of course, is passed on the homebuyer.

"When we started construction on the Clarkson project, we saw the price for land, labor and material rise, but the retail prices for homes rose, too," Jackson said.


Please call us at 303.835.0630 today to start working on your next new home.



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